Pricing options, side by side

Three ways to price your offer, with who each one attracts and repels.

Anyone about to put a price on a product or service for the first time, or to change one.pricingstrategyrevenue

Act as a pricing strategist for small businesses. I need to choose how to price my offer.

What I sell: <product or service>
Who buys it: <customer type and size>
What it costs me to deliver one unit or one month: <cost>
What customers use instead today, and what that costs them: <alternatives and prices>
My goal for the next 12 months: <revenue / number of customers / learning>

Give me three pricing models that fit (for example flat fee, tiers, usage-based, per seat, project-based). For each:
- The price structure in one line
- Who it attracts and who it pushes away
- How it affects my cash flow and my workload
- The main risk
- How hard it is to change later

Then recommend one for my stated goal and explain the trade-off in 3 sentences.
Use my numbers only. Where you estimate, say so explicitly. Do not tell me what my customers will pay; tell me how to test it in one week.

Replace every <placeholder> with your own details before you send it.

How to use it

1Give real costs and the prices of two alternatives your customers already use.
2The model will not know your market's willingness to pay. Treat its numbers as a structure to fill, not an answer.
3Follow up with: 'Which option is easiest to raise later?'

Reviewed 2026-09-20

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