Partnership proposal that answers 'what's in it for them'
A proposal built around the partner's goals, not yours.
Reaching out to a company, community or creator you want to work with.partnershipsoutreachstrategy
Help me write a partnership proposal. Who I am and what I offer: <your business in 2 sentences> The partner: <who they are, what they sell, who their audience is> What I found out about them: <paste anything from their site, posts or news> What I want from the partnership: <be honest> What I can genuinely give them: <audience, content, product, revenue share, time> Write: 1. Their likely goals and what a partnership would have to do for them to say yes. Base this only on what I pasted; mark guesses as [guess]. 2. Three partnership shapes, from smallest to biggest: a one-off, an ongoing arrangement, and a deeper integration. For each: what each side does, what each side gets, how we would measure it after 90 days. 3. A proposal outline for the medium option, one page: the opportunity for them, the offer, what I need from them, the first 30 days, how we stop if it is not working. 4. A 6-sentence outreach email that leads with their benefit, mentions one specific thing I noticed about them, and asks for a 20-minute call. Never overstate my audience or results. Use only the numbers I gave.
Replace every <placeholder> with your own details before you send it.
How to use it
- 1Do ten minutes of homework on the partner first and paste what you found. The proposal lives or dies on that.
- 2Ask for the 'smallest first step' version if you have no relationship yet.
- 3Send the short version by email; keep the full one for the call.
Reviewed 2026-09-20
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