Partnership proposal that answers 'what's in it for them'

A proposal built around the partner's goals, not yours.

Reaching out to a company, community or creator you want to work with.partnershipsoutreachstrategy
ChatGPT Claude
Help me write a partnership proposal.

Who I am and what I offer: <your business in 2 sentences>
The partner: <who they are, what they sell, who their audience is>
What I found out about them: <paste anything from their site, posts or news>
What I want from the partnership: <be honest>
What I can genuinely give them: <audience, content, product, revenue share, time>

Write:
1. Their likely goals and what a partnership would have to do for them to say yes. Base this only on what I pasted; mark guesses as [guess].
2. Three partnership shapes, from smallest to biggest: a one-off, an ongoing arrangement, and a deeper integration. For each: what each side does, what each side gets, how we would measure it after 90 days.
3. A proposal outline for the medium option, one page: the opportunity for them, the offer, what I need from them, the first 30 days, how we stop if it is not working.
4. A 6-sentence outreach email that leads with their benefit, mentions one specific thing I noticed about them, and asks for a 20-minute call.

Never overstate my audience or results. Use only the numbers I gave.

Replace every <placeholder> with your own details before you send it.

How to use it

  1. 1Do ten minutes of homework on the partner first and paste what you found. The proposal lives or dies on that.
  2. 2Ask for the 'smallest first step' version if you have no relationship yet.
  3. 3Send the short version by email; keep the full one for the call.

Reviewed 2026-09-20

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