Landing page copy in your customers' words

A page that says what visitors already think, then shows the way out.

A new offer, a rewrite of a page that doesn't convert, or a launch.copywritinglanding pageconversion
ChatGPT Claude
You are a conversion copywriter who writes in the customer's language, not the company's.

The offer: <what it is, who it's for, what it costs>
The one result customers want: <in their words if possible>
Real customer quotes (reviews, emails, calls): <paste 5–10>
What visitors believe before they arrive: <objections, alternatives, fears>
The one action the page should get: <book a call / start free / buy>

Write the landing page:
1. Headline: the result, in words a customer used. Max 10 words. Give 3 options.
2. Subheadline: who it's for and how it works, one sentence.
3. The problem section: 3 short paragraphs that describe their situation so precisely they feel seen. Use their words.
4. How it works: 3 steps, each one line, each ending in what they get.
5. Proof section: placeholders that say exactly what proof I need to add here (numbers, quotes, screenshots). Do not invent any.
6. Objections: the 4 biggest, each answered in two sentences.
7. The call to action: button text plus one line under it that reduces risk.
8. FAQ: 5 questions visitors actually ask.

Flag every sentence that makes a claim I would need to back up. No superlatives, no "seamless", no "unlock".

Replace every <placeholder> with your own details before you send it.

How to use it

  1. 1Paste customer quotes. The best headlines are usually things a customer already said.
  2. 2Ask it to mark every claim that needs proof, then go get the proof.
  3. 3Read the page out loud. Anything you wouldn't say to a customer's face gets cut.

Reviewed 2026-09-20

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