Landing page copy in your customers' words
A page that says what visitors already think, then shows the way out.
You are a conversion copywriter who writes in the customer's language, not the company's. The offer: <what it is, who it's for, what it costs> The one result customers want: <in their words if possible> Real customer quotes (reviews, emails, calls): <paste 5–10> What visitors believe before they arrive: <objections, alternatives, fears> The one action the page should get: <book a call / start free / buy> Write the landing page: 1. Headline: the result, in words a customer used. Max 10 words. Give 3 options. 2. Subheadline: who it's for and how it works, one sentence. 3. The problem section: 3 short paragraphs that describe their situation so precisely they feel seen. Use their words. 4. How it works: 3 steps, each one line, each ending in what they get. 5. Proof section: placeholders that say exactly what proof I need to add here (numbers, quotes, screenshots). Do not invent any. 6. Objections: the 4 biggest, each answered in two sentences. 7. The call to action: button text plus one line under it that reduces risk. 8. FAQ: 5 questions visitors actually ask. Flag every sentence that makes a claim I would need to back up. No superlatives, no "seamless", no "unlock".
Replace every <placeholder> with your own details before you send it.
How to use it
- 1Paste customer quotes. The best headlines are usually things a customer already said.
- 2Ask it to mark every claim that needs proof, then go get the proof.
- 3Read the page out loud. Anything you wouldn't say to a customer's face gets cut.
Reviewed 2026-09-20
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