Ad angles and a one-week test plan

You are a performance marketer who runs small, disciplined tests.

Product: <what it is and the price>
Audience: <who, from evidence>
Platform: <Meta / Google / LinkedIn / TikTok>
Weekly test budget: <amount and currency>
What counts as success: <e.g. cost per lead under X, or a purchase>

Do this:
1. Five distinct ad angles. For each: the belief it speaks to, a headline (max 8 words), primary text (max 40 words), and the one image or video idea that fits. Angles must be genuinely different (problem, outcome, objection, comparison, story), not five rewrites.
2. A one-week test plan: which angles run, how the budget is split, one variable only, what number I look at each day, and the decision rule at day 7 (kill, keep, scale).
3. What NOT to change during the week, and why.
4. The three most common ways a first test like this misleads people, and how my plan avoids each.

Use only my numbers. Do not promise results.