Referral ask that's easy to say yes to
Ask a happy client for one introduction, with the message already written for them.
The week after a project ends well.referralsclientsoutreach
Help me ask a happy client for a referral. The client and what we did together: <project, outcome in their words if I have it> Who I'd love to be introduced to: <specific type of person or company, not "anyone"> Why this client would know such people: <their network, industry> How formal our relationship is: <casual / professional> Write: 1. A short message to the client (under 100 words): thank them specifically, name the one type of person I'm looking for, make it clear no is fine, and offer the forwardable blurb so they don't have to write anything. 2. The forwardable blurb (under 80 words), written as if the client is introducing me: who I am, what I did for them (only what they'd confirm), and why the other person might want a 15-minute chat. 3. A version for WhatsApp, 3 lines. 4. What I send if they say yes, and what I send if they don't respond in two weeks (a thank you, no second ask). No exaggeration of results. Nothing the client wouldn't say themselves.
Replace every <placeholder> with your own details before you send it.
How to use it
- 1Ask for one specific type of person, not 'anyone who might need this'.
- 2Include the forwardable blurb. Removing the writing is what gets you the yes.
- 3Ask once. If they don't act, thank them anyway and move on.
Reviewed 2026-09-20
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