Demo script built around their problem, not your features

Show the three things that matter to them. Skip the tour.

Product demos, portfolio walkthroughs, showing a prototype to a client.democallspresentation
ChatGPT Claude
Write a demo script for a 20-minute call.

What I'm demoing: <product, prototype or portfolio piece>
Who's watching: <role, how technical, what they decide>
What they told me they need (their words): <paste from the discovery call>
The three things my product does that map to their needs: <list>
Things it does NOT do yet: <be honest>

Write:
1. Opening (2 minutes): restate their problem in their words, and say exactly what they'll see and what they won't.
2. Three demo moments (4 minutes each): for each, the setup line ("You mentioned…"), what I click or show, what I say while it runs, and the one sentence that connects it back to their goal. No feature tours.
3. The honest part (2 minutes): what it doesn't do yet, said plainly, and how that would be handled.
4. Close (2 minutes): a question that surfaces their reaction, and the single next step.
5. If it breaks: three things likely to go wrong and what I say for each.
6. Three questions they will probably ask, with short answers.

Keep every sentence something I would say out loud. No slides needed.

Replace every <placeholder> with your own details before you send it.

How to use it

  1. 1Paste what they said they need. The demo should mirror it, in their order.
  2. 2Rehearse once with a timer. Demos always run long.
  3. 3Ask for the 'if it breaks' section. Something always breaks.

Reviewed 2026-09-20

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