Ask for a testimonial you can actually use

Three questions that produce a quote about outcomes, not 'great to work with'.

The end of any project that went well.testimonialsclientsproof

Help me ask a client for a testimonial that says something.

The client and what we did: <project, outcome in their words if I have it>
Our relationship: <formal / friendly>
Where I'll use it: <website, LinkedIn, proposals>
What I most want the testimonial to convey: <e.g. reliability, business result, ease of working>

Produce:
1. A short request message (under 100 words): thank them, explain I'd like a few sentences, and offer two options: answer three quick questions, or approve a draft I write from our project.
2. The three questions, designed to elicit outcome-focused answers: what was the situation before, what changed, what would they say to someone considering working with me. Phrased so a busy person can answer in one line each.
3. A permission line: how I'd like to attribute it (name, role, company, logo) and the option to stay anonymous.
4. A follow-up for two weeks later if there's no reply, under 40 words, no pressure.
5. Guidance for me: how to turn their three answers into a 2–3 sentence testimonial without changing their meaning, and what I must send back for approval.

Warm, brief, easy to say yes to.

Replace every <placeholder> with your own details before you send it.

How to use it

1Ask the questions rather than asking for 'a testimonial'. People freeze on the blank page.
2Offer to draft it from their answers for their approval. Most clients say yes with relief.
3Ask permission for how you'll use it: name, company, logo, or anonymised.

Reviewed 2026-09-20

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